BENEDICT ISLES

I’m Benedict Isles, I am a seasoned growth hacker, SEO, digital sales and marketing consultant, technopreneur and digital banker in the Philippines with over 10 years of experience in fintech. I have an extensive track record of helping companies from various domains launch, manage, and optimize their digital channels to drive user growth, sales conversion and ultimately, business profitability.

I currently work in a local bank, helping launch and grow online financial products that benefit the underserved Filipinos, capitalizing on the country’s high Internet penetration rate and popularity of mobile e-commerce. Before this I was with Tonik Bank, the pioneering digital-only neobank in SEA, leading the digital acquisition for loans where I had tremendous impact on achieving target customer acquisition costs, managed million$s advertising budget, mapped customer touchpoints, and optimized loans funnel of the business. Notably, I crafted and executed effective sales campaign plans and consistently achieved target KPIs on CAC and sales volume. Prior to this, I spent some years in fintech consumer lending companies taking on P&L responsibilities for online cash loans and built new sales channels achieving profitability targets.

I’m also the Founder of Venuespring, the leading venue booking platform for all types of event spaces for rent in the Philippines. Our goal is to simplify the venue search and booking process and put hotel groups, restaurant and café chains, and property developers into one platform. Think of it like Agoda or Booking.com but for event spaces for short term rent.

I began my career as a writer and content specialist back in 2011, then I discovered my passion for the Internet as a powerful marketing channel. My expertise now spans various domains in digital marketing such as web and mobile analytics, marketing tech/automation, performance marketing, customer engagement/retention, e-commerce, and of course my first love, SEO, which I’ve applied in consultancy roles for several companies for many years.

Here, you’ll find my musings, adventures, and creations—a mix of the real and the dreamt. So, whether you’re a fellow explorer or a newfound friend, welcome to my universe.